Performance Marketing · Mumbai

Vaibhav
Sahu.

Associate Manager with ₹100Cr+ in total budgets managed across BFSI, lifestyle, and global brands. Full-funnel thinker. ROI obsessive.

₹100Cr+
budget managed
2×
ROAS achieved
4+
years active
Vaibhav Sahu
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Performance Marketing·Google Ads·Meta Ads·BFSI Campaigns·Full-funnel Strategy·₹2Cr+ Monthly·Tata AIA·Levi's US Social·Media Planning·ROI Optimisation· Performance Marketing·Google Ads·Meta Ads·BFSI Campaigns·Full-funnel Strategy·₹2Cr+ Monthly·Tata AIA·Levi's US Social·Media Planning·ROI Optimisation·
01

Work

Current · iProspect

Associate Manager

iProspect · Mumbai

Dec 2024 — Present
  • Managing ₹2Cr+ monthly ad spend for Tata AIA Life Insurance across Term, ULIPs, Savings and Retirement.
  • End-to-end media planning across TOFU, BOFU, B2B and B2C with annual and quarterly roadmaps.
  • Delivering performance reports with actionable insights that continuously move the ROI needle.
₹2Cr+ / month

IPG Media Brands

Executive — Search & Social

IPG Media Brands · Pune

Apr 2024 — Dec 2024
  • Managed Levi's U.S. social — Snapchat, Pinterest, Reddit, Meta — on a ~$4.5M quarterly budget.
  • Full-funnel strategy from awareness to conversion; presented insights directly to client stakeholders.
  • Led team workflows via Asana; built data-driven forecasts and targeting recommendations.
$4.5M / quarter

Ethinos Digital Marketing

Senior Paid Media Executive

Ethinos Digital Marketing · Navi Mumbai

Dec 2022 — Apr 2024
  • Managed ₹50Cr+ across Google Ads, Meta and Bing for Zepto, Bajaj Chetak, Naukri.com and Thin Kitchen.
  • Achieved 2× ROAS, +5% app installs, +12% repeat orders while reducing CAC.
  • Leveraged AppsFlyer, GA4 and Ads Manager for deep user-behaviour analytics.
  • Developed creative performance reports driving continuous data-backed optimisation cycles.
₹50Cr+ total · 2× ROAS
02

Numbers

01
₹100Cr+
Overall budget
managed
02
$4.5M
Quarterly social
budget managed
03
2×
ROAS
achieved
04
+12%
Repeat orders
while cutting CAC
03

Skills

A performance marketer fluent in both creative strategy and hard data. Platforms, analytics, and the instinct to connect the two.

Self-learning Power BI, SQL, and reporting automation to push insights further.

Platforms & Tools

Google Ads
Meta / Instagram
Microsoft / Bing
Snapchat
Pinterest
Reddit
Google Analytics 4
Facebook Ads
Power BI
SQL
AppsFlyer
Asana

Let's worktogether.

Open to new roles, freelance collaborations, and conversations about ambitious marketing challenges.

Call Now Send Email
Phone+91 9630162022→
EmailSahuv375@gmail.com→
LocationMumbai, India→
CurrentiProspect · Associate Manager→